Yoshino cedar

Yoshino cedar

Yoshino, Nara Prefecture, has long been an active forestry area. This area has a history of more than 500 years of afforestation, and forestry is firmly rooted in the area. In particular, the area has developed as a producer of components for “Tarumaru”,barrels and vats used for Japanese sake brewing.
The characteristics of Yoshino cedar, such as its resistance to leaks, aroma, and color, are very well suited to sake brewing.
Today’s disposable chopsticks are an eco-friendly product that was invented 130 years ago by the Japanese to make effective use of the scraps of Yoshino cedar that were used for “Tarumaru”.

I want to emphasize that Yoshino’s disposable chopsticks are not disposable, but can be used for a long time.

Green tea

a Medical University in Nara announced that commercial tea has been found to render Covid 19 virus harmless. At the basic research stage, the effect in humans has not yet been confirmed, but in vitro, up to 99% of the virus loses its infectious power after one minute of contact with the tea, which is one of the most promising measures against infection.

The effectiveness varies from product to product. About 10 products were used in the experiment, including bottled green tea and black tea. The most effective product was black tea brewed from leaves, which reduced the infectious virus to 1/100th of a minute and less than 1/1000th of an infectious virus in 10 minutes. According to the professor, the effects of catechins have been confirmed in Influenza, and drinking tea is expected to have the same effect.



“Mottainai” is a Japanese term conveying a sense of regret concerning waste. Fujieda City ,shizuoka where our Gyokuro and Maccha program is located has declared itself a “Mottainai” city, aiming to become an “environmental action city Fujieda” created by its citizens. With “mottainai” as a keyword, we are promoting the “Fujieda City Mottainai Campaign” to create a resource-recycling society, prevent global warming, and participate in environmental conservation activities.We support this movement and run a sustainable experience program.

green tea in rainy season

green tea in rainy season

For tea manufacturers, rain is not welcome. After harvesting, tea enters the process of being steamed. Tea leaves with water droplets on them cannot be steamed evenly. Also, there is a musty smell, and the minerals and nutrients of the leaves get sucked out and so the flavor weakens. In the rainy season, the cells of tea leaves which grow vigorously get bigger, and the amount of polyphenol and minerals lessens and so the quality decreases. They anxiously await the rainy season.

ichibancha ,first-grade tea in 2020

ichibancha ,first-grade tea in 2020

This season, the peak season of late April to early May saw a lack of rain and low temperature, leading to suppressed growth of new sprouts. The new tea sales season on the 88th night of spring (May 1st) coincided with the declaration of state of emergency and shops were unable to have sales, stagnating the number of customers.   The transaction of first-grade tea in Shizuoka Prefecture has almost completed by June 1st. It is expected to fall below 10,000 tons mark for the first time, down by 15~20% compared to the previous year. The average unit price per kilogram also dropped by 4.0% to ¥1554, renewing the lowest ever price in history.   According to production statistics by the Ministry of Agriculture, Forestry and Fishery, the production of first-grade tea in Shizuoka Prefecture was 11,000 tons in 2019. In the first year of Reiwa 2019, the distribution of production of first-grade tea based on producer is Shizuoka, largest producer at 47%, Kagoshima at 35% and Kyoto at 6%.


tea gift in Japan

Tea gift in Japan

Why has tea become a common gift to give in return for funeral offerings?
It is said that tea was brought over by monks from China in the Heian period. Back then it was used more as an all-purpose medicine than as something that was consumed for its taste. It was also custom to offer tea to Buddhist altars every day. After that, it is believed that tea spread to commoners and was established as an offering in Buddhist memorial services.

For this reason, tea is chosen in consideration of the recipient’s health and with the intention that they will remember the deceased when they drink it.
Just how tea trees were planted to mark the boundaries of plots of land long ago, it is said that the tea used as gifts in return for funeral offerings marks the boundary between this world and the next, signifying one’s acceptance in parting with the deceased.



Green tea serves various health functions.

Green tea serves various health functions

In particular, it is known that the catechin compound, which is the component of green tea’s bitterness and astringency, serves various health functions. Among them are the antibacterial, sterilizing, and antiviral actions.
The influenza virus enters the nose and throat, where it propagates and causes symptoms. A small quantity of the catechin compound known as the epigallocatechin gallate (EGCg) powerfully suppresses the propagation of viruses. In other words, if you gargle with green tea, you can effectively block the growth of viruses in your nose and throat.

Also, even research findings indicate that green tea has inhibitory effects upon even infections from seasonal influenza viruses and novel and variant influenza viruses.

When you return home from being outdoors, make it a point to gargle with green tea and wash your hands.


masu cup

The masu was not originally used as a Sake drinking cup but as a measuring cup. In Edo Period masu was used by merchants to measure for sale rice,grains, soy sauce, vinegar and sake. Nowadays masu are often used for serving sake at sake barrel ceremonies and at traditional Japanese pubs that appeal to the customer’s sense of nostalgia.



Shogun Discovery in Shizuoka, Mt.Fuji Province

the end of 2016 following exclusive tea experience has added in our tour program list.
I visited Toshogu shrine in Mt.Kunozan ,one of the visiting places this new year day.

Shuzioka Prefecture, Mt.Fuji province.

-Approximately 60 min Shinkansen ,bullet train ride from JR Tokyo Station
-Approximately 120 min Shinkansen ,bullet train ride from JR Shin-Osaka Station

visit a Honyama tea firm (Shogun Ieyasu beloved premium green tea)
You will visit a well known tea firmer and learn how to produce high quality green tea and enjoy characteristic teas at a traditional house.

Visit Kunozan Toshogu Shrine, national treasure (Shinto shrine and burial place of Shogun Ieyasu)
On this tour, you will have the rare opportunity to enter the inside of shrine. You will experience
Shinto style of praying in the main shrine in list of the national treasure in Japan.


The main approach to the great shrine is from the south and involves a considerable climb up the mountain.

People feel happy and closer to the gods When they have Sake in Shrine. Traditionally it is believed that Sake connects people directly to the gods.


You can enjoy climbing up the stairs at your own pace but at least when you get to the Shrine you’ll have the satisfaction of having made it up 1159 steps.


When you Visit Shrine in Japan ,You’ll encounter barrels with straw blankets.Those are sake barrels called kazaridaru. it means “display barrels” and not full of Sake.



Walk from the foot of Kuno-zan
Approximately 30mins Taxi ride from JR Shizuoka Station.

From JR Tokyo Station
Approximately 60 mins Shinkansen, bullet train ride

From JR ShinOsaka Station
Approximately 120 mins Shinkansen, bullet train ride



brewery in Nara where Sake was born

the other day I had an opportunity to visit a Sake brewery in center of Nara, the next door neiborhood of Kyoto. their very fisrt Sake was just pressed when I visited and it was fortunate that I sipped the very fresh one as I was chatting with the brewery. It was very standard one in their Sake list but pretty easy to drink like premium Sake. Surprised. I felt that it was good one drunk during the meal.


Sake brewery in Nikko

the other day I visited to a brewery in Nikko,Tochigi. At present We are developing the possibility of Sake experience there because the Nikko has the Toshogu Shrine,one of the most popular tourist place in japan. the president and staffs welcomed me with open arms.

I realized that they kept making Sake in the old fashion way like
no cooling devices and squeezed Sake using funeshibori. Accordingly they treasure old Sake making tools. During staying at the brewery I was scanning exciting old stuffs. On the other hand the packages are simple but sophisticated.



tea in Shizuoka, Mt.Fuji Province

In addition to Sake, Green Tea experience program in Shizuoka has just added to our program line.
this weekend I m staying here in Shizuoka to inspect green tea industry to learn more. I got to know many exciting stuffs and We are going to increase the programs in tea field and Shizuoka.


When I m in Shizuoka, I m always staying in a town house enclosed by green tea field. It is time to breath the air.



Buddha Bar

We are developing a new BUDDHA BAR in the list of our Sake&Arts program and inspected the world’s largest bronze statue of the Buddha in Nara Prefecture. it is 14.98 m (49 ft 2 in) in hight and 500 tonnes in weights. Lately We are working with a nearby Sake brewery and trying to create the new BUDDHA BAR for foreign visitors.


birth place

I am here visiting our birthplace .This is Nakasendo Street in Fukaya,Saitama, with its old shops ,stalks, and unchanged lanes. Some years of our Sake&Arts activity were spent here. At these houses,ex Sake brewery site the activity was born as I was born in a Sake town in Kyoto.I can never look at that old old wooden without deep feeling.

vintage Shop Sign Says “Nanatsu Ume” in red ink. it was the best selling Sake brand produced by the brewery.Our business name , Nanatsu Yume , was named after the Sake brand name.
Our business journey started here in 2009

Yoshino Cider chopscicks with a Sake story

At present We are developing an unique Yoshino Cider chopsticks gift produced in Yoshino Province ,Nara Pref for a foreign travel company. the Yoshino Province is ethe best know cider industry place since ancient time. Once the Yoshino Cider is the main material for Sake Taru, barrel. I hope that this project will do well.

Sake experience in Nara , next door neighborhood of Kyoto

imageThis Oct We will have an opportunity to invite one group form australia to a sake brewery. It should be a short time sake brewer visit experience however I’m working hard to organize the experience exclusive to the group . We are thinking about a gift , a sake cup made by Yoshino Cider

on sale at MOMA store Japan

the otherday I stopped by MOMA( the museum of modern art new york) Store in Tokyo, one of best place to see and touch our Sakura popper. it is fortunate that our popper is a best and long selling design product at the world leading design store.
the presentation case is changing and I m here to check out.the store is always busy.tonight it s full and many foreign tourist can be shown . I hope that they will enjoy it .

learn more seasonal party popper





our mentor

In Tokyo Sky Tree , the tallest building in japan I encountered a poster at a shop.
it focus on my closest black smith factory in Sakai Osaka 、the best known Japanese cuisine knife town.
it s the official local government and can be shown in KIX airport and another tourist friendly places.
that reminds me a lot of memories with the master of cuisine knife and samurai sord .
two years ago he dead and I lost a big mentor,




Vintage Sakebukuro baggage for luxury customers

This bag is made using sakebukuro from a Brewery, which is introducing sophisticated japanese product to the world. Sakebukuro(bag for sake) dates back to Edo period and
was used till the early 20th century as an indispensable tool for sake brewing to filter malted rice of unrefined sake.
Craftspeople for sake brewing coated sakebukuro with persimmon varnish over and over again to produce strong
sakebukuro having waterproof property and durability. Persimmon varnish is Japanese traditional natural water-resistant
pigment that is made by crushing and squeezing sour persimmon fruit. Please use the bag while feeling the strong presence
of sakebukuro that was long used as a tool to produce famous brand of sake.

・Caution for use / This bag uses a vintage material. For this reason, the product features include dyeing speck, flaws, patch of cloth.Due to the dyed material, color loss or color transfer may occur. Please refrain from washing with light
colors or whites.



Long selling

It is fortunate it is on sale that almost all the Tokyu Hands, an unique department store chain which has thirty or more branches in Japan.

for the last seven years  this paper clip has been stable in the sales.it becomes our longest selling stationery.


Paper Clip Te (in the shape of “Hands”)
this series(Hands,Human,Foot) is the first time Paper Clip with decorated handles in the world.In addition to the everyday use , this would make a great gift.

Material: steel,steel castings
Five pieces in a box
Our suggested price:525 Yen
Now on sale at Tokyu Hands,Japanese largest DIY store chain and some major staionery stores

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tea firm first hand experience and tasting

Tea .

We have been going to Enshu estate in Shizuoka,Mt. Fuji Area for sometime now.
it has one of two grandest tea industry area in japan and visiting tea comanies to learn the industry and meet
people there is main motivation.

this year We would like to develop a tea firm first hand experience and a tea tasting event hosted by a tea brand from the estate in Tokyo for foreign visiters.

the industry has been declining like Sake, another Japanese traditional industry. for Sake, our main field the rate of consumption is about 7% in entire japanese alcohols consumpion. I think the situation of tea is better than Sake because people tend to have non alcohol growing awareness of health .

the otherday the news that a tea brand in Shizuoka is trying to stretch their fine tea products to Middle East Area was broadcasted. We believe that they also have a wish to promote in abroad, We hope to work for their passion,


Sake Lees from a Shizuoka brewery

good news came ,
We are helping a business partner comany in food industry to look for a fine Sake lees.
last year We have suggested one from a brewery in Kyoto and they are selling it though fine supermarkets chain. besides they are exploring different quality one and weeks ago We suggested a brewery in Shizuoka,
theydesiced to sell it too,

sake lees..


a gift product to JR West Hotels Group

We have just delivered the gift product in question to JR West Hotel Group , our client,

the Shinkansen ,japanese bullet train ‘s sheet cover motif will be distributed to important agents in some future travel expo in abroad like Thailland and Taiwan. the hotel group has 7 hotels in tourist friendly cities like Kyoto Osaka ,Hiroshima etc and the main concept is “Travleing with the Shinkansen bullet train.


on sale at Roppngi Mori Tower in Tokyo

our Mt. Fuji stationeries are present at the observation place,52th flower in Roppongi Mori Tower, one of iconic high rise towers in Tokyo. the building houses Mori Arts museum , a leading contemporary art museum and store which is also the place to see and touch our products. Since our very first product, an unique watch serious ,they have been selling our beand products.


new creation n 2016



Washi Tape ,

this unique Washi tape which has 14 Japanese traditional patterns with gold leaf
has joined our stationery product list. a traditional pattern was gold leaf printed on Washi tape.

if you look closely at a Kimono ,Japanese traditional fashion , you will notice a series of interesting shapes, lines or motifs . there are classic Japanese patters.
They are made up of design elements which are very simple on their own.
But when these elements are repeatedly arranged in a meticulous manner, they look highly sophisticated and gain a whole new demention. Besides being for fashion and decorative purpose , they are often still aimed at bringing good fortune or warding off evils .

Washi tape…
Washi Tape for packaging, crafts, and decor. These masking tape are made of washi paper so they are semi transparent, have a nice feel and easy to use. Washi tape can be reused since they are removable and repositionable. Lots of colors and styles of Japanese tape – get creative – I’m sure you’ll come up with creative ways to use these colorful washi paper tape. Since there are so many of them, you can use the left menu to browse the different sections

one of our best selling stationeries

[product] Mt. Fuji Writing paper

Listed as a world cultural heritage site as “an object of pilgrimage and a source of artistic inspiration, it is a sacred mountain where the ancient worship of Mount Fuji has developed. It also appears repeatedly as a key subject matter in artistic creations.

We have made Japan’s largest 3776 meters tall icon into a writing paper. How about taking this symbol of luck, Mount Fuji for your daily use or as a gift?

Size:Seven sheets in a box12642927_983430268385430_3205173439704419447_n

sake meeting

We ware talking about some developments with the president in their well furnshed meeting room in the part of historical wooden buildings shipping their premium Sake.

it was the first meeting in 2016 and very fruitful meeting . hoping that our business collaboration will be going well.



the other day I went to a closest Sake brewery to attend the annual Sake celebration event in Hyogo Prefecture, the grandest Sake estate in Japan. many local folks and sake lovers was gathering to celebrate their new Sake thought it was very cold.


Welcome Sake gift for visitors from abroad

A sake gift project with a travel company,our client has just started.
a Sake bottle will be delivered to the guest ‘s hotel just before the guest will be in from a Sake brewery.
our concept is Enjoy very Fresh Sake. Making Sake in winter season is a tradition but the brewery, our business parnter is doing all the year.
We hope that it will work for Welcome sake for the guest from abroad.

exhibited in Paper World 2013 in Frankfurt

*Our Japanese Seasonal Party Poppers will be exhibited at a booth Paper World 2013,a leading International Trade Fair for Paper, Office Supplies and Stationery ,which will be held in Frankfurt ,Germany from 26-29th Jan.it is fortunate that a Canadian company invited us the trade fair.Please come and see our products if you come to be Frakfurt

a day with Mischa Leinkauf, artists from Berlin

we visited Matsumoto Sake brewing company established in 1791, Japanese restaurant Uosaburo established in 1764 and blacksmith’s shop Mizuno Tanrenjyo established in 1872 in a day. We learned a lot about japanese traditions in Fushimi ,Kyoto and Sakai ,Osaka.

we had a lot seafood-based cuisines, which are meant to symbolize Uosaburo in Kyomachi street. my birth place also in this street.

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