Mottainai

“Mottainai” is a Japanese term conveying a sense of regret concerning waste. Fujieda City ,shizuoka where our Gyokuro and Maccha program is located has declared itself a “Mottainai” city, aiming to become an “environmental action city Fujieda” created by its citizens. With “mottainai” as a keyword, we are promoting the “Fujieda City Mottainai Campaign” to create a resource-recycling society, prevent global warming, and participate in environmental conservation activities.We support this movement and run a sustainable experience program.

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